![]() ![]() Each country adheres to a specific set of laws, so if your business’ SMS campaign has a global reach, make sure you understand the laws in each country. Text message marketing is a privilege for businesses, not a right. Whether you’re already running an SMS campaign or you’re looking to start one, here are four tips to get the most out of SMS marketing for your business: 1. Comply with the Laws SMS marketing, like any other campaign, requires time, attention, and the occasional tweaking for your business, budget, and customers. SMS marketing, otherwise known as text message marketing, is one of the most personal ways to communicate with your buyers. After all, what other marketing tool do you know of that allows retailers and business owners to have virtually immediate contact with their customers? More than 90% of text messages are read within 3 minutes, according to a study by MobileSquared. And while email inboxes can get clogged with spam and unwanted promotions, customers are very careful about opting in to text message updates, which means that your message will reach the right person who is actually interested in your offerings.īut simply investing in an SMS marketing program isn’t all it takes to reap the rewards. Businesses large or small can benefit immensely from mobile marketing.
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